The RO purification process is essential to remove dissolved impurities like arsenic, fluorides, heavy metals, etc. as they are harmful for health. Conventional RO purification technology, while purifying, rejects a very high percentage of water (around 80%) and only 20% purified water is recovered. Balance water is wasted and goes down the drain. KENT has developed an innovative and patented technology which offers no water wastage in RO purifiers. The heart of this technology is a computer controlled process wherein the membrane is washed automatically and more than 50% of water intake is recovered as purified water. The balance rejected water is stored in a separate ‘Reject Water Tank’, which can be utilized by consumers for household purposes. The net result is no water wastage.